Mission Statement
Kuvetta Athletic is on a mission to create ethically sourced athletic apparel that empowers and supports athletic women’s bodies. Rather than asking women to fit into clothes, Kuvetta apparel fits clothes to women – making space for powerful lats, broad shoulders and strong legs. Through artfully designed, sweat-tested, and well-fitting apparel, women can tackle their workouts while feeling confident in their physique - whatever shape it takes.
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Kuvetta Meaning
Inspired from the Turkish word 'Kuvvet' meaning strength, and adding the feminine ending of -etta, Kuvetta stands for where grit meets grace.
The definition for women who want to be tough out on the trails and rock a floral sports bra.
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About the Owner
Abby Drach, the founder and owner, started Indura Athletic, now Kuvetta Athletic, in Spring 2021 to support the breadth of women’s physiques who are chasing athletic goals and to do so ethically and sustainably. As a competitive Nordic skier, first for Dartmouth College ‘20 and now for the Team Birkie Marathon Group, she realized that there was not a lot of workout clothing that actually fit her strong quads and broad shoulders. Through research and conversation she realized that many other athletes encountered the same problems.
With a sewing machine in hand and a few yards of Lycra, she took to prototyping a short that didn’t ride up - while still being flattering and a sports bra that was supportive, comfortable, and cute. Leading to the Stay Put Short and Square Neck Sports Bra.
One year after founding, Indura Athletic, now Kuvetta, was awarded an Outside Magazine’s Editors Choice Award in the Summer 2022 Buyers Guide for the Stay Put Shorts. This success combined with positive customer reviews inspires Abby to continue to innovate new products and grow the brand with the ultimate goal of helping all women feel cute and confident in their workout apparel.
In the Press
Outside Magazine
Editor's Choice Award
Spandex short shorts might seem simple, but they are surprisingly hard to nail. Most runners have stories of hems that ride up, fabric that bunches, and waistbands that squeeze.
To that end, the brand’s five-inch Stay Put shorts ($58) boast an innovative cut designed with sizable quads and glutes in mind.
Title Nine
Pitchfest Starting Nine
Competitive Nordic skier Abby Drach searched high and low for workout clothing that fit her strong quads and broad shoulders. When she couldn’t find any gear that fit the bill, she decided to design her own, and to do it ethically and sustainably to boot. With a sewing machine and a few yards of lycra, she built a shorts prototype that didn’t ride up, and a sports bra that was supportive, comfortable, AND cute (the holy grail). Fast forward one year later, Indura Athletic was awarded an Outside Magazine Editor’s Choice Award for their innovative and uber functional apparel.
Extra Blue Podcast
Women Led Wednesday
Women Led Wednesday occurs annually on the Wednesday before Thanksgiving. The campaign was launched in 2018 with the intent to bring more awareness to business women and female entrepreneurs through the holiday season. Women are only 25% of executive and senior-level officials and managers, only 20% of board seats and only 6% of CEOs. In 2015 there were more CEOs named John than there were women of any name. If you're interested in supporting Women Led Wednesday you can learn more at: https://womenledwednesday.com/.
Voyage Minnesota
Community Highlights
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?As any entrepreneur knows, owning a business is often a road uncharted, filled with numerous peaks and valleys. I have encountered difficulty in meeting customer demand, navigating feedback, and determining the best strategies to grow the business.
Faster Skier
Stitch by Stitch
No two bodies are alike. This holds true for athletes and non-athletes. As activewear becomes an increasingly popular outfit choice, the clothing market has seen a proliferation of brands — from Lululemon to Athleta, to Girlfriend, the options seem endless. In spite of the availability of activewear, it is perhaps not always designed with a spectrum of athletic body types in mind. Enter Indura Athletic, a small-business startup run by nordic skier Abby Drach.