Meet Abby Drach, founder of Indura Athletic (now Kuvetta Athletic) and a competitive Nordic skier who turned frustration into innovation. Tired of workout gear that didn’t fit her strong quads and broad shoulders, Abby took matters into her own hands—literally. She fired up her sewing machine, stitched up her own prototypes, and built the kind of athletic wear she couldn’t find anywhere else: functional, flattering, and made to move.

Watch her pitch her game-changing gear at our 6th annual Pitchfest—where women-owned brands bring bold ideas to the table.

This week, I bopped down to Pearl Street in Boulder to check out Kuvetta, which just brought its bright colors and playful prints to town in the famed pop-up space. I always get a kick out of watching brands rotate through that tiny Boulder setup for about three months at a time—some of my favorites you don’t see in many retailers, like Skida or Wild Rye. I got to meet Abby, Kuvetta’s founder, and we chatted about the brand she’s built, the run clubs she’s planning, and what’s on the horizon.

Competitive Nordic skier Abby Drach searched high and low for workout clothing that fit her strong quads and broad shoulders. When she couldn’t find any gear that fit the bill, she decided to design her own, and to do it ethically and sustainably to boot. With a sewing machine and a few yards of lycra, she built a shorts prototype that didn’t ride up, and a sports bra that was supportive, comfortable, AND cute (the holy grail). Fast forward one year later, Indura Athletic was awarded an Outside Magazine Editor’s Choice Award for their innovative and uber functional apparel.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?As any entrepreneur knows, owning a business is often a road uncharted, filled with numerous peaks and valleys. I have encountered difficulty in meeting customer demand, navigating feedback, and determining the best strategies to grow the business.