In the Press
Outside Magazine
Editor's Choice Award
Spandex short shorts might seem simple, but they are surprisingly hard to nail. Most runners have stories of hems that ride up, fabric that bunches, and waistbands that squeeze.
To that end, the brand’s five-inch Stay Put shorts ($58) boast an innovative cut designed with sizable quads and glutes in mind.
Title Nine
Pitchfest Starting Nine
Competitive Nordic skier Abby Drach searched high and low for workout clothing that fit her strong quads and broad shoulders. When she couldn’t find any gear that fit the bill, she decided to design her own, and to do it ethically and sustainably to boot. With a sewing machine and a few yards of lycra, she built a shorts prototype that didn’t ride up, and a sports bra that was supportive, comfortable, AND cute (the holy grail). Fast forward one year later, Indura Athletic was awarded an Outside Magazine Editor’s Choice Award for their innovative and uber functional apparel.
Extra Blue Podcast
Women Led Wednesday
Women Led Wednesday occurs annually on the Wednesday before Thanksgiving. The campaign was launched in 2018 with the intent to bring more awareness to business women and female entrepreneurs through the holiday season. Women are only 25% of executive and senior-level officials and managers, only 20% of board seats and only 6% of CEOs. In 2015 there were more CEOs named John than there were women of any name. If you're interested in supporting Women Led Wednesday you can learn more at: https://womenledwednesday.com/.
Voyage Minnesota
Community Highlights
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?As any entrepreneur knows, owning a business is often a road uncharted, filled with numerous peaks and valleys. I have encountered difficulty in meeting customer demand, navigating feedback, and determining the best strategies to grow the business.
Faster Skier
Stitch by Stitch
No two bodies are alike. This holds true for athletes and non-athletes. As activewear becomes an increasingly popular outfit choice, the clothing market has seen a proliferation of brands — from Lululemon to Athleta, to Girlfriend, the options seem endless. In spite of the availability of activewear, it is perhaps not always designed with a spectrum of athletic body types in mind. Enter Indura Athletic, a small-business startup run by nordic skier Abby Drach.